enhancing destination
competitiveness
& sustainability
developing regulations
for local tourism
promoting compliance
with tourism standards
MAINTAINING A
DATABASE OF
REGISTERED
TOUR OPERATORS
Tourism License are Unique
Tourism Regulatory Authority (TRA) is a corporate body established under section 4 of the Tourism Act No.28 of 2011 and is mandated to regulate the tourism sector in Kenya. This entails developing regulations, standards and guidelines that are necessary to ensure an all-round quality service delivery in the tourism sector.
Customs duty/VAT exemptions are given to investors in sector to either establish or upgrade their facilities and services in order to achieve quality services and destination competitiveness.
TRA is mandated by the Tourism Act to formulate Guidelines and prescribe measures for Sustainable Tourism throughout the country
Advisory Service
Why We Regulate
Events
1. Bringing order to the sector
Licensing is a deterrent to would be unscrupulous businessmen since punitive measures are taken against those who contravene laws.
2. Ensuring Customer Satisfaction
Tourist handlers are expected to demonstrate high levels of professionalism and integrity. Licensing ensures that only qualified personnel are engaged in the industry.
3. Helps Enforce Standards
Overseas suppliers have more confidence in dealing with ground handlers who are not only licensed by the Government but are also members of recognized trade associations. The Associations follow codes of ethic approved by the Authority.
4. Compilation of a data base and directory
Licensed operators and businesses will comprise a database and directory that would be instrumental for planning, marketing of the destination and other decision making processes.
Our Partners
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PUBLIC NOTICE
Tourism Regulatory Authority (TRA) wishes to remind all regulated tourism enterprises that tourism licenses expired on 31st December 2022.
The enterprises are therefore required to submit their application(s) for renewal of license(s) for the year 2023 to the Authority by 31st January 2023 to avoid incurring penalties. The licensing terms and conditions are in accordance to sections 98-101 of the Tourism Act 2011, read together with regulations 14-23 of the Tourism Regulatory Authority Regulations 2014.
Further, we wish to notify the tourism sector stakeholders of existing Customs Duty and VAT exemption incentives for eligible and compliant accommodation facilities and tour operators. For more information on exemptible items and process of application, kindly visit our website https://tra.go.ke/
For clarification, contact us on Tel: +254701444777 or e-mail: info@tourismauthority.go.ke. In addition, please visit or contact the respective TRA regional office for licensing and incentives.